Franchise Secrets Podcast Interview with Erik Van Horn

Erik Van Horn, a long time Franchise Development expert, interviewed me on his podcast Franchise Secrets. During that interview we discussed elements that make a strong Franchise Brand and mistakes many franchise systems make with their branding.

About GDJ Brands

 GDJ Brands helps visionary founders and business leaders get the most out of their brands by taking a holistic, tailored, ground-up approach to brand-building. Its founder, Gary De Jesus, excels in Brand Development and Marketing, uniquely incorporating principles of Biological and Cognitive Sciences, and Psychology to build strong brands that customers will advocate for and fulfill founders' visions. His goal is to make dreams come true.