Let’s Get Started!
Gary De Jesus
I’m a brand egghead, a brand purist and a strategically creative brand builder. I am highly principle based. There are six in particular I subscribe to:
Always pay homage to the brand’s purpose or consumer reason.
Build a strong foundation and build to last.
There are no problems or weaknesses; just opportunities (I look beyond the obvious)
Anything is possible as long as we don’t have to break a law of physics.
Always act with integrity. Strive to always do the right thing. (Even if those around you do not)
Listen first, speak second, act third.
I’ve spent the last several years either developing franchise brands (I fully developed two brands in very different industries: FC Cincinnati and CycleBar) or working with franchisors to continue to hone and grow their franchises (a fairly long list).
I’ve built and launched brands for over 30 years and am fortunate to have a very diverse marketing and brand building background. Yes, I am very seasoned. My many years has given me many marketing and brand building experiences (large and small brand).
Personally, I have a fantastic partner (my wife Patti), two great kids (Matt and Jess) and a passion for sports. I love sarcasm and slap stick humor. I am a child at heart. I am also curious by nature; constantly uncovering why so I can develop a better what and how.
My Purpose
Enabling Brands to Uncover and Deliver Their True Potential
I have been fortunate to work on and develop many large brands during my career at Procter & Gamble. I worked at one of the greatest brand development companies in the world. When I left P&G after nearly 18 years of Brand Management experience, I quickly realized that many companies do not have the resources to develop and nurture the long-term growth of a brand. After a short stint at a marketing agency, I began to teach at Northern Kentucky University, teaching students fundamentals of Brand Development and Marketing. I also began consulting for small start-up companies. It was through my work with start-ups that I realized the difference between smaller companies and larger companies was not just resources but in go-to-market rigor and knowledge. I decided to create tools that would benefit smaller companies based on what I learned at P&G.
There are many strong growing brands that have the potential to achieve great heights but lack the knowledge to get them to the next level. During the last 8 years, I have developed proprietary tools and go-to-market strategies geared towards smaller businesses yet leveraging the rigor and discipline of larger more resourced companies.
I do what I do because I want to help companies develop fundamentally strong brands. I want to help fundamentally strong brands achieve their full potential. In essence, I want to help founders have their brands become great. I want them to see their vision for their brand come to fruition in a greater way than they initially thought possible. I want to enable brands to uncover and deliver their true potential. This is my “why”, my ‘purpose.”
