Is your target audience clearly defined? Is your strategic target audience large enough support your business objectives and goals.

Understanding the competitive landscape enables a brand to better position itself to win within marketplace. A competitive overview helps create a strategic (beyond tactical) response to competition to strengthen the brand’s positioning short and long term.

A strong Brand DNA structure leads to a strong Brand that can grow and scale consistently and sustainably over time and across geographies. There are Eight steps to developing a strong Brand DNA.

Your Brand DNA drives your Brand Identity. Sometimes this is a brand refresh and sometimes it is a rebrand. I can develop refresh plans that make sense with your business needs.

Creating not just a brand’s USP (Unique Selling Proposition) but also identifying the desired customer experience, pricing, as well existing offerings.

Work with your team to develop new product or service offerings that are differentiating in the marketplace led by Brand Fundamentals.

GDJ helps you develop “prosperity models” rather than “charity models” to drive public perception and profitable revenue.

These are your brand’s strategic road maps. gdj works with the leadership team to develop the Brand’s (OGSM) Objectives, Goals, Strategies (Where to Play and How to Win) and Measurement systems. Also, Brand Workbooks for Franchisees and Franchisee Unit Economics planning and worksheets.

GDJ works with your marketing team to develop and execute ROI generating marketing plans (including 12 month media selection and budgeting), 12 month Communications Calendars, and Customer Acquisition Sufficiency Modeling all based on your brand fundamentals.