Think Remarkably Create Advocacy
Turn Good to Great to Remarkable to Advocacy
Good brands are liked. Remarkable brands are remembered, shared, and scaled. At GDJ Brands, we don’t settle for “good enough.” We partner with founders and franchise leaders to transform businesses into brands people can’t ignore; brands that spark conversations, attract the right franchisees, and drive powerful word of mouth advocacy.
Here’s the truth: Remarkable Brands do Remarkable things in Remarkable ways. They inspire loyalty, turn customers into champions, and attract the kind of franchisees who want to be part of something bigger.
Through proven brand development strategy, creative brand mapping, and franchise growth expertise, we turn concepts into distinct, purpose-driven brands that are designed to stand out in crowded markets.
Be remarkable. Be different. Be unforgettable.
How GDJ Brands Helps You Be Remarkable
Remarkable Brands don’t just compete; they captivate. At GDJ Brands, we help founders and franchise leaders build concepts that stand out, scale, and inspire. Our process integrates brand science, creative mapping, and franchise growth strategy to turn businesses into movements.
We focus on:
Brand Development – Create a differentiated foundation that customers love and franchisees believe in.
Marketing That Spreads – Design stories and experiences worth sharing, fueling advocacy instead of just awareness.
Franchise Growth – Build systems and playbooks that attract quality franchisees and drive scalable expansion.
Cultural Impact – Align your brand purpose with customer values to build loyalty that lasts.
Because every brand is designed to get the results it gets and if you want results beyond average, you need to be remarkable.
Advocacy is the voluntary, enthusiastic act of consumers championing your brand because it delivers such meaningful value, emotional resonance, and personal alignment that they want to share it, not because they were paid, prompted, or incentivized.
Advocates share because:
It creates social currency. Sharing something remarkable elevates their status within their community and signals insight, taste, and discernment.
They believe it genuinely helps others. Advocacy becomes an act of Reciprocal Altruism by improving someone else’s life, decision, or experience.
When a brand consistently:
Uncovers deep actionable insights
Communicates with emotional tension and relevance
Overdelivers to create joy, surprise, and pride
Builds trust through familiarity, empathy, and comfort
…it inspires people to carry the brand’s story.
Advocacy is not a marketing lever. It is a human behavior inspired through Remarkability.
Create Advocacy
WHAT GDJ CAN DO FOR YOU
Brand
Development
Strategic
Creative
Social
Responsibility
Scale with
Confidence
Customer
Acquisition
Measurable
Marketing
It is fear that holds us back. Fear of putting ourselves out there. Fear of standing out. Brilliance comes with detractors. I have worked with a few founders whose passion for others has had them push past their fears. It is through strength of conviction that we can push past our fears and create brilliance.
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.
We ask ourselves, “Who am I to be brilliant, gorgeous, talented, and fabulous?”
Actually, who are we not to be?
You are a child of God.
Your playing small does not serve the world.
There is nothing enlightened about shrinking so that other people will not feel insecure around you.
We are meant to shine, as children do.
We were born to make manifest the glory of God that is withing us.
It is not just in some of us; it is in everyone.
And as we let our own light shive, we unconsciously give others permission to do the same.
As we are liberated from our own fear, our presence automatically liberates others.
WHAT PEOPLE ARE SAYING