Building Bridges to Success
A Great Brand Starts with a Great Foundation
Massage Heights Rebrand
Challenge
To reposition and rebrand a twenty year old franchise brand to create a holistic innovative approach to emotional, mental, and physical wellness.
Brand Development Blueprint
Developed the rebrand identity, purpose, value proposition, mission, vision, and tagline. Heights Wellness Retreats revised brand purpose is to elevate the quality of life emotionally, mentally, and physically.
Visual I.D.
Managed logo and environmental design (retreat visual look and layout) as well as revised Brand Style guide.
Brand Launch Model Development
Developed the following:
Revised brand pyramid fundamentals
New Brand standards development
Revised new retreat environmental design renderings
Revised brand unit economics
Pricing and membership strategies and options
Existing member and non-member customer adoption research
Customer Journey plan
Brand Innovation objectives and strategies
Industry competitive differentiation overview
Consumer research objectives, design, and analysis
Launch OGSM (Objectives, Goals, Strategies, and Measures)
The REP’M Group
Challenge
To reposition and rebrand a successful real estate and construction project management company into a premier full-service Franchise Development Organization.
Brand Development Blueprint
Developed the rebrand identity, purpose, value proposition, capabilities, and tagline. This strategic shift helped REP'M Group become a leading name in franchise development, guiding businesses from startup to success growth in the competitive franchise market.
Visual I.D.
Managed Logo Design, colors, fonts, and sales collateral materials.
Brand Launch Model Development
• Brand Pyramid Fundamentals
• Brand Standards Development
• Brand Website creation
Results
Successful Rebrand: REP'M Group successfully transitioned from RPM, positioning itself as a key player in the franchise development sector. The rebranding effort established the company as a trusted partner for businesses looking to scale and grow.
Increased Franchise Sales: By applying their project management expertise to franchise development, REP'M helped clients achieve increased sales and attract high-quality franchisees.
Expanded Market Reach: With the new approach to brand strategy and franchise marketing, REP'M Group helped franchises extend their reach into new territories and expand their footprint.
Sustained Growth: REP'M’s Scale'M pillar allowed franchise systems to manage their growth effectively, leading to long-term success and stability in the competitive franchise market.
CycleBar
Challenge
To develop and launch a premium indoor cycling franchise. I strategically identified, developed and executed the following brand, marketing and business plans.
Brand Development Blueprint
Developed the brand’s identity, purpose, benefit statement and tagline. CycleBar’s Purpose was to fuel energetic communal experiences.
Visual I.D.
Managed logo design; print, social and digital graphics; merchandise design; photography.
Brand Launch Model Development
Developed the following:
All go-to-market strategies and financials
Three-Year Financial plan and goals
Sales and Marketing strategies
Pricing strategy
Marketing and Media Plan and Program Development
Digital, Social, and Experiential Marketing Development
Public Relations strategy and influencer programs
Team Uniform and Fan Merchandise
Organizational design and execution
Strategic Giving
Developed community based Cycle Giving platform driving both fan engagement and non-profit financial support.
Brand Management
Identified, selected, collaborated with and managed creative/marketing agencies to develop and execute marketing tactics.
THE RESULTS
The fastest year 1 and year 2 franchise sales growth in Boutique Fitness more than doubling goals.
FC Cincinnati
Challenge
To develop and launch a professional soccer team in Cincinnati. To build, launch and grow FC Cincinnati.
Brand Development Blueprint
Developed the brand’s identity, purpose, benefit statement and tagline. FC Cincinnati’s Purpose was to ignite the passion for soccer in the Greater Cincinnati region.
Visual I.D.
Managed logo design; print, social and digital graphics; uniform and merchandise design; photography. The original winged lion was inspired by the winged lion of St. Mark the Evangelist. This was not for religious reasons but rather for the symbol of passionate advocacy. The winged lion was anthropomorphized carrying a sword and a soccer ball. The mark depicts Cincinnatians showing the strength and conviction to spread the passion of soccer in a baseball/ football city.
Brand Launch Model Development
Developed the following:
All go-to-market strategies and financials
Three-Year Financial plan and goals
Sales and Marketing strategies
Ticket Pricing strategy
Marketing and Media Plan and Program Development
Digital, Social, and Experiential Marketing Development
Public Relations strategy and influencer programs
Team Uniform and Fan Merchandise
Strategic Giving
Developed community based giving platform driving both fan engagement and non-profit financial support.
Brand Management
Identified, selected, collaborated with and managed creative/marketing agencies to develop and execute marketing tactics.
THE RESULTS
The largest new team launch in USL history generating media coverage beyond Cincinnati to across the U.S. and across the pond. Average year one attendance eclipsing all but five MLS team and dwarfing USL attendance by more than five fold.
