Much time is spent on trying to figure out whether or not your marketing has sizzle. Is your promotion creative? Does it stand out in a crowd? Does it sizzle?

Not enough time is spent on the steak rather than the sizzle. The steak is the strategy and plans as they have to be has to be mathematically sufficient. ALL effective marketing is measurable and the marketing plan and strategies must achieve enough measurable KPIs to to sufficiently drive volume results. It all has to lead to sales growth.

Do the math! You should be able to add up the marketing reach, impressions, conversions to leads, conversion to prospects, conversions to triers and conversions to loyal users. Nearly every time I analyze Brand Marketing efforts, lack of results comes from lack of sufficiency. You do not have to spend liberally; you do need to spend smartly.

Focus less on the sizzle and more on the size of the steak!