Transform your Brand into a Brand worth talking about.

We uncover your Brand DNA and build advocacy-driven strategies that turn customers into your most powerful marketing asset.

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40+

Years of Brand Building

70+

Brands Transformed

Dozens

of Industries Served

$Millions

in Revenue Growth

The Challenge

Most Franchise Brands Are Well-Built. Few Are Worth Talking About.

Your brand might have great operations, but that doesn't mean customers are advocating for you.

Blurred Differentiation

You know you’re different, but customers see you as just another option in a crowded market.

No Word of Mouth

Customers use your service but they don’t shre their experience or recommend you to others..

Marketing that Doesn’t Stick

You’re spending on ads and campaigns but nothing creates lasting emotional connections or momentum.

The GDJ Advocacy System

A proven framework that transforms clarity into customer advocacy and sustainable growth.

  1. Brand DNA & Advocacy Blueprint

    We uncover your core meaning, emotional tension, and true distinctiveness. Then we translate that DNA into an advocacy blueprint that strengthens what already resonates with customers.

  2. Advocacy-Driven Customer Journey

    We design experiences that create emotional connections, surprise moments, and natural word-of-mouth at every touchpoint.

  3. OGSM Growth Plan Alignment

    A sharp, unified strategy that aligns your entire team and accelerates execution across all levels of your organization.

  4. Marketing Engineered for Advocacy

    Messaging, storytelling, and media designed to earn attention, not just buy it. We create marketing that people want to share.

  5. Branding That Strengthens Memory

    Expression systems that reinforce trust, distinction, and shareability across every customer interaction.

  6. Social Responsibility & Impact

    Our Collective Impact Model drives long-term community partnerships that build authentic connections and lasting goodwill.

WHAT PEOPLE ARE SAYING

  • Working with Gary De Jesus has been a turning point for TGA Renovated. Gary brought an unmatched level of clarity, structure, and strategic direction to our marketing efforts at a time when our company was expanding across multiple divisions and needed a unified, cohesive message. His ability to take fragmented information, refine it, and translate it into a clear, centralized marketing strategy has strengthened not only how we present ourselves externally, but also how we communicate internally. Because of Gary, our entire team—across Residential, Commercial, Service, Installations, and Inspections—now operates with shared language, shared positioning, and a shared understanding of our value. Gary didn’t just help us “improve marketing.” He helped us align as a company. His work has elevated the way we communicate with our consultants, partners, and clients, and has set a new standard for how TGA Renovated tells its story. We are genuinely grateful for his expertise, professionalism, and impact. Gary has been instrumental in taking our brand and internal communication systems to the next level.

    Tyler Aunon; Founder and CEO TGA Renovated

  • Gary has played an essential role in our evolution from a small, bootstrapped startup into a highly successful software company serving the world’s leading automotive manufacturers. His expertise spans everything from high-level strategy to the practical details of building an effective brand and message. I can say with confidence that without Gary’s insight, guidance, and coaching, we would not have succeeded in such a highly competitive industry. Our partnership with Gary and GDJ Brands began ten years ago and continues to be instrumental as we broaden our product portfolio, enter new markets, and address the ongoing challenges of growth. With GDJ Brands on our team, we remain confident in our ability to innovate and achieve exceptional results.

    Laura Tierney; Founder and CRO AutoRentalSystems.com

  • Working with Gary was truly game-changing. From day one, he helped us sharpen and strengthen our brand using his deep expertise in brand development, strategic marketing, and building scalable growth systems. Gary walked us through brand mapping and marketing strategies that genuinely create traction not just more noise. He made what could be a complex process feel clear and manageable, breaking everything into straightforward steps so it never felt overwhelming. We always felt focused, supported, and aligned. What impressed me most is that Gary doesn’t just look at branding in a vacuum. He understands every part of the business, from positioning and messaging to target audience, operations, and the KPIs that matter. I’d recommend that any business no matter the size or stage at least explore working with Gary. His knowledge runs deep, his perspective is impressive, and he consistently adds real, tangible value. Bottom line: Gary is a true partner who elevates your brand, clarifies your path forward, and gives you the tools to grow. Highly recommend.

    Jillian Turiano; VP of Marketing FranDevCo

  • Gary understands that excellent creative outcomes come from a basic understanding of brands. The rigor and synthesis he brings to understanding brands at their core, have made it far easier for me to both sell concepts and create meaningful, on-brand deliverables for clients. It has been an uncommon pleasure to work with a marketer with his experience and caliber of craft.

    Adam Wolf; Owner ADub Design, Creative Director Freshwater Creative and General Design Hack

  • I have known Gary for several years and had the opportunity to work with him on my relatively new franchise venture, HomeFront Brands. In a short time, Gary was able to work with my senior leadership to better understand key differentiators that separates HomeFront from competition. He worked with my franchise development sales team to implement Franchise Acquisition advertising campaigns as well as a Candidate nurture process and communications to increase lead flow and conversion yielding tremendous results to date. Finally, he has worked with my Podcast team to enhance podcast deliverables to increase branding, engagement and following. He is also a strong strategic sounding board for myself and my team.

    Jeff Dudan: Chairman and CEO HomeFront Brands

  • Working with Gary De Jesus was a game-changer for our brand. From the start, Gary came to the table with a clear plan of action and an impressive understanding of our brand’s unique attributes. He was not only organized and strategic but also thoughtful in his creative direction, making the process both seamless and inspiring. Gary consistently delivered beyond expectations, blending sharp strategic insights with resourceful connections across the industry that accelerated our creative execution. If you’re a brand looking to sharpen your fundamentals or elevate your campaign development, I’d highly recommend Gary. He’s a trusted partner who truly delivers.

    Matthew Miller; Co-Founder - SWEAT440

  • We had the pleasure of working with Gary De Jesus for a 2-day brand exploration workshop at our corporate headquarters. With Gary's expertise, he guided us in sharpening our brand vision, voice, feel, look, and overall messaging with remarkable precision. The experience was not only insightful but also unifying, bringing all aspects of our organization together ensuring we move forward in solidarity. His collaborative approach and deep understanding of branding and business made the process seamless and impactful. We highly recommend their services to any company looking to elevate their brand with clarity and purpose.

    Jesse Coslov; The Dog Stop Founder and CEO

  • Working with Gary was such a great experience! He brought incredible insight and perspective into brand identity and franchising that really got me thinking in new ways about how to position and grow. What I appreciated most was how he listened, asked the right questions, and then offered thoughtful, actionable advice that felt tailored to my business, not just a one-size-fits-all approach. His depth of experience shows, and it gave me a lot of confidence in the direction we’re heading. I would absolutely recommend him to anyone looking to strengthen their brand and marketing strategy.

    Rosalie Black; Vibe House Founder and CEO

  • We had a fantastic experience working with Gary De Jesus. Gary met with the executives from my company, Renew Medic, and our franchise sales organization, to help us find the authentic voice of our brand. His expertise and guidance were invaluable in preparing us for a successful market launch. We highly recommend Gary to any company looking to define their brand's identity and strategy.

    Chris Gammill; TCB Franchising CEO

  • I really enjoyed Gary’s workshop—it was engaging, eye-opening, and incredibly practical. He has a real talent for cutting through the noise and helping you zero in on who your customer truly is and how to speak to them in a clear, authentic way. I walked away with a sharper sense of direction and clarity around my brand, and I’d highly recommend his expertise to anyone looking to strengthen their message and focus their business.

    Bret Schneider; WOW Windowboxes Founder and CEO

  • Gary is hands down the best in the franchise industry at bringing a brand to life by calling out the reasons to believe. His process goes beyond cutting edge marketing by combining cognitive science to build deep emotional connections with customers. This is certainly an art that Gary has mastered. Gary's brand development is foundational for building a sustainable national brand. LIME has most certainly leveled up as a brand as a result of working with Gary as our Chief Marketing Officer. 

    Nick Lopez; Founder and CEO of LIME Painting

  • I highly recommend Gary De Jesus and GDJ for their exceptional work in helping my company, Splash and Dash Groomerie & Boutique, identify our brand archetype. Their expertise and guidance have been crucial in refining our messaging and improving our marketing efforts, leading to significant growth and success. Gary is professional, communicative, and committed to their clients' success, and I look forward to working with him again in the future

    Dan J Barton Founder and CEO of Splash and Dash Groomerie & Boutique

  • I have worked with Gary for over 10 years and there is no one better in brand development. Whether creating brand from scratch as we did with CycleBar or helping a mature brand refocus, Gary makes the magic happen!! There is hard work involved but the results are undeniable and he makes the experience fun as well. I would highly recommend Gary for anyone looking to creating a road map your brand to follow for every marketing decision moving forward.

    Todd Kirby; Founder and CEO of The Kirby Group

  • Working with Gary will greatly elevate your understanding of what it really takes to set your brand apart and position you to win big in whatever market you compete in today.  He builds brands based on a solid foundation of deeply thoughtful and proven principles that have historically set up leading brands to dominate the market.  Gary's process and results will literally knock your socks off!  It's the "Gary Guarantee", and it will give you great peace of mind knowing that your brand has something your competitors don't, and that's very special!

    Paul Whitaker; The Franchise Ambassador- Franchise Consultant

  • Working with Gary on our Marketing was like a breath of fresh air. His process made it easy and comfortable to work with. He actually takes the time to listen and understand our corporate ideals and ideas and comes up with creative ways to offer those to the market. We’ve hired many marketing companies over the years and have become skeptical about them…but Gary was different, and we are happy is part of our team now.

    Peter Roberts and James Jakobsen; Co-Founders of ManagedMowed

  • When I first met Gary, his peers introduced him to us as the “Oracle”.  Just sitting and speaking with Gary was energizing. He immediately confirmed we had a strong brand however he instilled the confidence that we can make it even stronger. His brand development process works; it opened our eyes to how great our brand could be. We fell in love with our new Brand Pyramid. We fell in love with how his creative team was able to take the new Brand Pyramid and create refreshing designs that truly brought out the essence of the Ten Spot. It was invigorating going through his Brand process. I really enjoyed my sessions with Gary and have never met anyone with his skills. He is truly unique in this business.

    Kristen Gale; Creator and CEO of The Ten Spot Beauty Bar

  • We met Gary through STG franchise development group back in March of 2019 and had an immediate connection. Gary is highly creative, thought provoking and brought a wealth of knowledge to the team. He was especially valuable in helping us build our brand pyramid. His fun, charming and engaging personality made a potentially taxing process enjoyable and exciting. He’s truly a marketing genius

    Gara Post; Co-Founder + Chief Creative Officer of The NOW Massage

  • I’ve known Gary De Jesus for five years. I’ve worked with him in two capacities, as the Co-Founder of a successful local business, Local Barre, exploring the possibility of franchise as well as a Franchisee of an established franchise brand, CycleBar. At Local Barre, I was immediately impressed with Gary as he walked us through the discovery process of documenting the brand pyramid. He is pragmatic, confident, and encouraging. At CycleBar, I was especially struck with Gary’s attention to key performance indicators and understanding of overall market positioning as well as the subtle distinctions of individual markets. He was conscious of the revenue of each studio and worked with owners to refine best practices for their markets. Gary seems to have mastered the hardest part of business; people! He understands group dynamics well. He is able to connect with others respect individuality while remaining professional and prioritizing the success of the brand. To meet Gary once is to know him because he is authentic to his own brand. In other words, what you see is what you get with Gary!

    Jen DeMarco; Co-Founder/ Owner of Local Barre

  • Gary is top notch. Gary knows franchising and branding. He knows how to position a brand for the consumer, the franchisee and the franchisor – win win win. His experience and care for the company’s he supports and works with is unmatched. People do not often realize how important it is to dial in your brand when trying to go. Your brand is everything and Gary knows how to do it!

    Beau Citron; President at Garage Kings

  • Gary is wonderful at asking insightful questions and helping to articulate brand specifics in a powerful way. His brand fundamentals session helps articulate a brand through a unique, definable set of values and deliverables against which you can measure decisions and show value. He was fun to work with and brought tremendous knowledge and professional experience to our discussion. Highly recommended!

    Josh Markland; Co-Founder of 2ND Family Home Care and Support Services

  • Not having a background in band marketing, I wasn't sure what to expect when meeting with Gary. He was able to bring things down to my level, in a fun and energetic way. Gary brought up things that I never would have considered, and he really helps you dive deep into your brand--much further than we could have done on our own. I highly recommend Gary if you need help in any way marketing your brand.

    Chad Tracey; Co-founder of 2nd Family Home Care and Support Services

  • We were looking for a consulting firm to provide us with an outside perspective on our re-entry into the USA market, Gary De Jesus from GDJ Brands prepared a thorough and thoughtful business analysis and collaborating with key stakeholders across our global business, recommended a robust strategic roadmap for the market. Since that investment, we have successfully initiated our US market rollout across the USA and our market and brand strategy is contributing to building our Chatime brand and operational model across the USA. Gary’s strategic and marketing expertise including his breadth of experience in multiple industries has proven invaluable to us. We are very extremely pleased with Gary’s contributions and would highly recommend GDJ Brands to businesses looking to gain a competitive edge.

    Carlos Antonius; Chatime Global CEO