Better Connect with Your Customers to Maximize Your Brand’s Potential

At GDJ Brands, we believe that successful brands don’t just sell products—they build lasting relationships. Our mission is to help businesses create meaningful connections with their audiences through authentic, purpose-driven branding.

Through innovative strategies and a deep understanding of human connection, GDJ Brands transforms the way businesses engage with their customers, turning transactions into relationships that drive growth. Whether you're looking to enhance your brand’s story, improve customer experiences, or build stronger communities, we are your trusted partner in creating brands that resonate, inspire, and connect.

Be meaningful. Be differentiated. Be connected. With GDJ Brands, your brand’s potential is limitless.

GDJ Brands offers a comprehensive suite of services designed to help visionary founders and business leaders maximize their brand potential. Their value proposition centers on:

  • Holistic Brand Development: GDJ Brands employs a tailored, ground-up approach to brand-building, integrating principles from biological and cognitive sciences, as well as psychology, to create strong, resonant brands.

  • Strategic Growth Capabilities: They provide a wide range of strategic growth services, including brand architecture, marketing plans, go-to-market strategies, customer acquisition, and franchisee acquisition capabilities, all aimed at building and expanding franchise brands effectively.

  • Expertise in Franchise Branding: With over 30 years of experience in brand development and marketing, GDJ Brands specializes in franchise brand development, offering services that help businesses scale confidently and achieve sustainable growth. 

By combining scientific principles with strategic marketing expertise, GDJ Brands delivers tailored solutions that align with each client's unique vision, ensuring a strong brand foundation and a clear path to growth.

Every Brand is perfectly designed to achieve the results it gets.

gdj can help you with…

  • digital transformation

  • data analytics and insights

  • end to end customer experience optimization

  • brand purpose and sustainability strategic development

  • innovation strategy

  • crisis management and brand reputation

  • marketing and media strategy and planning

  • content strategy and creation

  • employee engagement and internal branding

  • new employee or franchisee onboarding and training

WHAT GDJ CAN DO FOR YOU

CREATIVE BRAND MAPPING

WHAT PEOPLE ARE SAYING

  • Gary is hands down the best in the franchise industry at bringing a brand to life by calling out the reasons to believe. His process goes beyond cutting edge marketing by combining cognitive science to build deep emotional connections with customers. This is certainly an art that Gary has mastered. Gary's brand development is foundational for building a sustainable national brand. LIME has most certainly leveled up as a brand as a result of working with Gary as our Chief Marketing Officer. 

    — Nick Lopez; Founder and CEO of LIME Painting

  • I highly recommend Gary De Jesus and GDJ for their exceptional work in helping my company, Splash and Dash Groomerie & Boutique, identify our brand archetype. Their expertise and guidance have been crucial in refining our messaging and improving our marketing efforts, leading to significant growth and success. Gary is professional, communicative, and committed to their clients' success, and I look forward to working with him again in the future

     — Dan J Barton Founder and CEO of Splash and Dash Groomerie & Boutique

  • I have worked with Gary for over 10 years and there is no one better in brand development. Whether creating brand from scratch as we did with CycleBar or helping a mature brand refocus, Gary makes the magic happen!! There is hard work involved but the results are undeniable and he makes the experience fun as well. I would highly recommend Gary for anyone looking to creating a road map your brand to follow for every marketing decision moving forward.

    — Todd Kirby; Founder and CEO of The Kirby Group

  • Working with Gary will greatly elevate your understanding of what it really takes to set your brand apart and position you to win big in whatever market you compete in today.  He builds brands based on a solid foundation of deeply thoughtful and proven principles that have historically set up leading brands to dominate the market.  Gary's process and results will literally knock your socks off!  It's the "Gary Guarantee", and it will give you great peace of mind knowing that your brand has something your competitors don't, and that's very special!

    — Paul Whitaker; The Franchise Ambassador- Franchise Consultant

  • Working with Gary on our Marketing was like a breath of fresh air. His process made it easy and comfortable to work with. He actually takes the time to listen and understand our corporate ideals and ideas and comes up with creative ways to offer those to the market. We’ve hired many marketing companies over the years and have become skeptical about them…but Gary was different, and we are happy is part of our team now.

    — Peter Roberts and James Jakobsen; Co-Founders of ManagedMowed

  • When I first met Gary, his peers introduced him to us as the “Oracle”.  Just sitting and speaking with Gary was energizing. He immediately confirmed we had a strong brand however he instilled the confidence that we can make it even stronger. His brand development process works; it opened our eyes to how great our brand could be. We fell in love with our new Brand Pyramid. We fell in love with how his creative team was able to take the new Brand Pyramid and create refreshing designs that truly brought out the essence of the Ten Spot. It was invigorating going through his Brand process. I really enjoyed my sessions with Gary and have never met anyone with his skills. He is truly unique in this business.

    — Kristen Gale; Creator and CEO of The Ten Spot Beauty Bar

  • We met Gary through STG franchise development group back in March of 2019 and had an immediate connection. Gary is highly creative, thought provoking and brought a wealth of knowledge to the team. He was especially valuable in helping us build our brand pyramid. His fun, charming and engaging personality made a potentially taxing process enjoyable and exciting. He’s truly a marketing genius

    — Gara Post; Co-Founder + Chief Creative Officer of The NOW Massage

  • I’ve known Gary De Jesus for five years. I’ve worked with him in two capacities, as the Co-Founder of a successful local business, Local Barre, exploring the possibility of franchise as well as a Franchisee of an established franchise brand, CycleBar. At Local Barre, I was immediately impressed with Gary as he walked us through the discovery process of documenting the brand pyramid. He is pragmatic, confident, and encouraging. At CycleBar, I was especially struck with Gary’s attention to key performance indicators and understanding of overall market positioning as well as the subtle distinctions of individual markets. He was conscious of the revenue of each studio and worked with owners to refine best practices for their markets. Gary seems to have mastered the hardest part of business; people! He understands group dynamics well. He is able to connect with others respect individuality while remaining professional and prioritizing the success of the brand. To meet Gary once is to know him because he is authentic to his own brand. In other words, what you see is what you get with Gary!

    — Jen DeMarco; Co-Founder/ Owner of Local Barre

  • Gary is top notch. Gary knows franchising and branding. He knows how to position a brand for the consumer, the franchisee and the franchisor – win win win. His experience and care for the company’s he supports and works with is unmatched. People do not often realize how important it is to dial in your brand when trying to go. Your brand is everything and Gary knows how to do it!

    Beau Citron; President at Garage Kings

  • Gary is wonderful at asking insightful questions and helping to articulate brand specifics in a powerful way. His brand fundamentals session helps articulate a brand through a unique, definable set of values and deliverables against which you can measure decisions and show value. He was fun to work with and brought tremendous knowledge and professional experience to our discussion. Highly recommended!

    Josh Markland ; Co-Founder of 2ND Family Home Care and Support Services

  • "Not having a background in band marketing, I wasn't sure what to expect when meeting with Gary. He was able to bring things down to my level, in a fun and energetic way. Gary brought up things that I never would have considered, and he really helps you dive deep into your brand--much further than we could have done on our own. I highly recommend Gary if you need help in any way marketing your brand".

    Chad Tracey ; Co-founder of 2nd Family Home Care and Support Services

  • “We were looking for a consulting firm to provide us with an outside perspective on our re-entry into the USA market, Gary De Jesus from GDJ Brands prepared a thorough and thoughtful business analysis and collaborating with key stakeholders across our global business, recommended a robust strategic roadmap for the market. Since that investment, we have successfully initiated our US market rollout across the USA and our market and brand strategy is contributing to building our Chatime brand and operational model across the USA. Gary’s strategic and marketing expertise including his breadth of experience in multiple industries has proven invaluable to us. We are very extremely pleased with Gary’s contributions and would highly recommend GDJ Brands to businesses looking to gain a competitive edge.”

    Carlos Antonius – Chatime Global CEO

Contact

Feel free to contact me with any questions.

Email
gary@gdjbrands.com

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