Your Franchise Has A Lot More Potential
YOU KNOW IT AND WE’LL SHOW IT!
From Brand Development to Customer Acquisition, and everything in between, I will personally work with you to not only show you the possibilities but also bring them to life. I can connect you resources with decades of experience in bringing national franchises and local franchisees to life in all aspects of marketing strategy, media strategy and execution, creative design and in-market campaign development.
I love franchisors. I love their drive, their entrepreneurship skills. But most of all, I love their passion. I am passionate about what I do as well. I am passionate about developing great brands. Franchisors have the passion to develop a great brand; I have the skill. I provide strategic planning and execution focused on the brand and marketing growth needs of franchisors. I utilize vast talents, experience, insight, and research to help franchising brands and entrepreneurs find success. At gdj brands I help franchisors “See the Possibilities”, then I work with them to realize the brand’s true potential.
Think of this as your Brand’s DNA. Like AGCT (Adenine, Guanine, Cytosine, Thymine) are the building blocks of Human development, the Brand Fundamentals are the building blocks of Brand Development. A strong Brand DNA structure leads to a strong Brand that can grow and scale consistently and sustainably over time and across geographies. Check out my most recent podcast interview with lead Franchise Developer Erik Van Horn.
It is important the Franchisor set the Franchisee up for success. We work with Franchisors to develop the strategic marketing road maps for Franchisees to follow enabling them to achieve early wins in their markets. We can develop all brand building communications for 90 days pre and 90 days post grand opening. ensuring consistency from geography to geography.
Finding franchisee candidates who want to be advocates for the brand’s purpose is the goal. gdj works with the franchise sales group to develop materials used to communicate the brand’s value to candidates. gdj improves the Discovery Day experience through enhanced material development as well as expert speaking on Brand development.
Part of the pre and post grand opening process is working with the franchisees to give them plans and training to acquire new customers. Creating plans for community programming, ambassador development, social and digital media, etc. is critical to the success of each franchisee. Our plans generate customer leads vital to better the business growth.
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A simple conversation can go a long way to developing more understanding. I am happy to share what I know with you! Caution, I do like to talk!
