Grow Successfully

You developed a very good business. You spent significant dollars creating a Brand that you believe best represents your vision. However, your brand is not delivering the results you were hoping. Why? Because every business is perfectly designed to deliver the results it generates. A strong growth brand system starts with a solid brand foundation that can scale confidently. A strong foundation not only focuses you but also your team.

Hierarchy of Brand Needs

Building a Brand or Franchise is like building a skyscraper, reaching for the sky. The strength of a skyscraper lies in its foundation. The Brand Foundation works to support your vision, purpose and value, keeping both the internal and external aspects of your Brand in place and cohesive.

Just like any beautifully architected building, the planning and the engineering is critical. I am a Brand Engineer that leverages a robust, disciplined process that I have developed, honed, and validated over a decade. Every business is perfectly designed to achieve the results it generates. My process is designed to deliver strong scalable growth.

5 Steps to Building a Strong Brand

  1. Brand Fundamentals

  2. Value Proposition

  3. Blueprint Development (OGSM)

  4. Marketing Strategies and Plans

  5. Branding

Brand Fundamentals

The Brand Fundamentals is the DNA of the brand. It is the one document that should drive all marketing, operations, and innovation decision making. Brand Fundamentals include:

  1. Strategic Target Audience

  2. Purpose

  3. Positioning

  4. Value Proposition

  5. Equity

  6. Character

  7. Performance Equities

  8. Concept

  9. Tagline Creation

The Customer Value Equation

Value is based on the simple equation:

f(V)= Q/P

A value proposition includes:

  • Unique customer experience vs competition

  • Strategic brand pricing.

Value is the relationship between Quality and Price. What is your Brand’s value to its customers?

Brand OGSM or Blueprint

A properly developed Brand BluePrint helps you strategically envision what success looks-like thereby providing a road map on how to achieve it. It consists of…

  • Brand business objectives

  • Financial and sales goals

  • Marketing strategies

  • Plans needed to execute the strategies

  • Measurement systems

Brand Marketing Strategies and Plans

gdj will deliver an Integrated Marketing and Media approach based on the strategies outlined in the Brand BluePrint. We choose the tactics that leverages the most effective and efficient mediums to deliver and communicate your Brand’s messaging based on your Brand’s Fundamentals. We get highly detailed and even more focused in this phase. Each strategy has a sub-strategy and set of tactics we define to push for success.

Brand Campaigns and Executions

gdj can manage the strategic creative development for all the visual assets you need.

  • Strategic Branding

  • Brand Identity visualization

  • Website design direction and management

  • Social and digital media campaigns development

  • Sales material development and execution

  • Environmental on-premise design

Ready to Climb?