Climb Higher
Every brand system wants to grow. Some brands experience fast growth but many, if not most, brands are not optimally performing or they farenot growing quickly. gdj helps brand founders and CEOs “See the Possibilities.” From Brand Development to Customer Acquisition, and everything in between, I will personally work with you to not only show you the possibilities of profitably growing faster but help your team bring them to life.
Brand Development
Think of this as your Brand’s DNA. Like AGCT (Adenine, Guanine, Cytosine, Thymine) are the building blocks of Human development, the Brand Fundamentals are the building blocks of Brand Development. A strong Brand DNA structure leads to a strong Brand that can grow and scale consistently and sustainably over time and across geographies. Check out my most recent podcast interview with lead Franchise Developer Erik Van Horn.
Marketing and Execution
It is important the Franchisor set the Franchisee up for success. We work with Franchisors to develop the strategic marketing road maps for Franchisees to follow enabling them to achieve early wins in their markets. We can develop all brand building communications for 90 days pre and 90 days post grand opening. ensuring consistency from geography to geography.
Franchisee Acquisition
Finding franchisee candidates who want to be advocates for the brand’s purpose is the goal. gdj works with the franchise sales group to develop materials used to communicate the brand’s value to candidates. gdj improves the Discovery Day experience through enhanced material development as well as expert speaking on Brand development.
Customer Acquisition
Part of the pre and post grand opening process is working with the franchisees to give them plans and training to acquire new customers. Creating plans for community programming, ambassador development, social and digital media, etc. is critical to the success of each franchisee. Our plans generate customer leads vital to better the business growth.